Designing products.
Leading design.
I’m Raphael, a product design lead based in Vienna. I work across product strategy, UX and interface design, with 12+ years of experience in banking, fintech, AI and Web3.
LinkedIn (opens in a new tab)
How I work.
I’ve taken products from their first concept to launch, built a UX chapter at ING, and coordinated designers across mobile and web at Raiffeisen.
I work closely with founders, product teams and engineers, and represent UX in leadership discussions. I stay involved as engineers build the product, helping resolve design questions as they come up.
Outside work
I’m a father and husband, and I like to spend my weekends outdoors. I’m also interested in modern architecture, city planning and how the places we build shape everyday life.
Experience
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Gubbi Digital Assets
2024 to 2026
Product Design Lead, UX / UI
Led design for B2B digital asset platforms. I worked closely with the CEO on product direction and delivery across Central Europe and Southeast Asia.
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Independent
2021 to 2024
Product Design & UX Consultant
Product strategy, onboarding and customer experience for startups including Mava AI, Sweatcoin, Clearfund and Anyline.
View Mava AI case study -
brokkr.finance
2021 to 2023
Product Design Lead, UX / UI
Took an automated Web3 portfolio platform from concept to launch, working with product and engineering. Brokkr raised more than $5M to fund the launch.
View case study -
Raiffeisenbank AT
2020 to 2021
Head of UX, Digital Banking
Led product UX for the digital banking relaunch, coordinated four designers and represented UX in leadership steering committees.
View case study -
ING Direktbank
2019 to 2020
UX & UI Lead, Digital Banking
Led UX and UI for retail banking products and helped increase onboarding completion for new customers by 70%. Established the UX chapter and grew the team to two designers.
View case study -
IBM iX
2017 to 2019
Art Director, UX / UI
Led UX/UI delivery for clients including BMW, Wienerberger and Heineken. Work included a Wienerberger platform rolled out across 30+ international websites.
View Wienerberger case study -
GGK MullenLowe
2015 to 2017
Designer, Digital & Brand
Created digital campaigns and UX concepts for Austrian brands and new-business pitches.
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mySugr
2013 to 2014
Designer, Generalist / UX
Joined as the first design hire while studying, shaping the early product and brand with the founders.
Education
Master’s in UX Management
2019 to 2022
Technikum Vienna
I wrote my thesis on usability evaluation of crypto DeFi platforms.
Diploma in Media & Game Design
2011 to 2016
HTL Spengergasse
IBM Enterprise Design Thinking certified.