Raiffeisen Mein ELBA
Leading UX for a digital banking relaunch.
Redesigning Mein ELBA.
I led product UX for the relaunch of Raiffeisen’s digital banking platform, serving 16.6 million customers. We needed to make everyday banking clearer across mobile and web while keeping the features people already used.
The platform had to work for people opening their first account as well as those managing finances in retirement. Raiffeisen’s local banks also had different priorities for the shared product.
Promotional video (opens in a new tab)My contribution
- Acted as the bank’s central design contact for Mein ELBA and the Mein ELBA app, with responsibility for correct design implementation.
- Coordinated four designers across mobile and web.
- Represented UX in leadership steering committees, aligning design, technology and compliance.
Moving between products.
Customers often have several banking products, including everyday accounts, savings, loans and investments. We placed a product switch at the top of each main page so they could move between them in the same way throughout the app.
Each card shows the product name, balance and key details, so customers don’t have to switch views to check a balance.
Aligning stakeholders.
Mein ELBA and its mobile app are shared across the Austrian Raiffeisen banking group. As the central design contact for Raiffeisenlandesbank Niederösterreich-Wien, I represented our bank in discussions about how those products should work.
In leadership steering committees, I represented UX and worked with stakeholders from design, technology and compliance on priorities for the mobile and web products.
From concept to implementation.
I developed and refined UI and UX concepts, using competitor research to inform the work, and followed them through implementation. I was responsible for making sure the shared applications met our bank’s design requirements.
I also developed concepts and supported implementation for the bank’s website, webshop and online applications.
More of the redesign.
The product cards carry through to transaction and investment views. The screens below show the wider redesign, including documents, self-service and a mobile account view.
