Wienerberger
A shared design for Wienerberger’s country sites.
Room for local content.
Wienerberger’s country sites needed a consistent design that could accommodate different audiences, cultures and local brands. Each market also needed room for its own content and priorities.
As an Art Director at IBM iX, I took a lead role in the pitch and worked closely with Wienerberger stakeholders during implementation.
Starting with the research we had.
We had limited user research to work from, including a 2017 survey and European country reports. This material was our starting point for understanding different user groups and local priorities.
The pitch and the Austrian homepage.
The homepage concept led with a large architectural photograph and smaller project stories. Navigation linked to products, inspiration and services. The later Austrian site used this structure for local projects, product news and events.
Browsing completed projects.
The references page shows building materials in completed projects. Visitors can see the materials in use and browse by category.
They can explore walls, roofs and façades, or choose a building type such as family homes or commercial projects. The page uses the same visual style as the homepage.
The wider international rollout.
30+international websites
in the wider programme
IBM iX’s case study describes the larger platform rollout. It used Adobe Experience Manager for content and assets, SAP CX for commerce, and a reusable approach to launching further online shops.
Wienerberger and IBM iX reported more than 30 international websites, including an e-commerce solution. The country-site design was part of this wider programme.
Read the IBM iX case study (opens in a new tab)