brokkr.finance
Designing how people choose and manage crypto portfolios.
Leading product design.
I led product design and direction at Brokkr, an automated Web3 portfolio platform, from the first concept through launch. I worked closely with product and engineering throughout.
Brokkr grouped crypto investment strategies into portfolios. My task was to make those portfolios understandable to non-experts while showing the assets and investment information behind them.
$5M+raised to fund
the launch
Learning from the community.
We recruited people from Brokkr’s community, including Discord, for interviews and early prototype tests. Those sessions helped us understand their experience with crypto and the information they wanted before investing.
I wanted people to compare the portfolios with enough information to decide, while leaving the individual strategies to the platform’s automation.
My contribution
- Led product direction from the initial concept through launch.
- Designed UX and UI across portfolio discovery, investing and the dashboard.
- Worked with product and engineering to deliver the platform.
Keeping track of investments.
The dashboard showed invested value, portfolio performance and individual holdings. A chart showed performance over time, while portfolio and automation cards listed the underlying positions.
Choosing a portfolio on mobile.
The mobile flow started with a portfolio comparison. Each card showed risk ratings, return figures and portfolio size. On the detail screen, users could review performance history, the investment amount, fee and underlying positions.
I drew on familiar banking patterns to keep choosing a portfolio and entering an investment as separate steps.
